Cheryl Cole – ‘Promise This’
England’s sweetheart Cheryl Cole (someone had to replace Diana) is back with a new single, ‘Promise This’. It’s in no way a departure for the Girls Aloud singer, and features every ounce of pop sheen you’d come to expect from ‘Fight For This Love’ producer Wayne Wilkins. The song made its debut on the Chris Moyles radio show in the UK this morning, and it has received mixed reaction from fans. My own reaction?
It’s very forgettable. It’s a bland, electro-pop number, with an extremely grating refrain. Cole attempts to sing/talk in French for some of the single, and as stated in an earlier Girls Aloud hit, foreign tongues are definitely not her strong point. Undoubtedly, this song will be improved by the video and imminent X Factor appearance (rumoured to take place on the second live show in October, around the single’s release date).
Overall, the single is exactly what you’d expect from Cheryl Cole. People may have been blinded by the quality of single ‘Fight For This Love’, but on reflection, her debut album 3 Words contained an inordinate amount of filler. Remember that title track that people tried to convince you was good? Yeah, it was terrible. And ‘Heartbreaker’ was just tacked on at the end, having already been a Will.I.Am solo cut.
The song is written by Chris Jackson (C Jai) and Priscilla Renea, both solo artists in their own right. It’s just a pity they didn’t team up to release this as a duet, which would have went under the radar, and we wouldn’t have to hear it countless times between now and Christmas.
‘Fight For This Love 2.0′ it is not, but still expect the song to sell bucketloads from her adoring fans, especially when she appears on stage live/miming in a few weeks on X Factor.
Stream it here: